Consumer risk-taking and stock market investment: Insights using the CES’s consumer finance module

Households’ willingness to take on risks has clear implications for the transmission of financial shocks, both in the long run and over the business cycle. This article introduces a newly published research dataset from the ECB’s Consumer Expectations Survey (CES) and summarises insights these data provide into household risk-taking. In particular, it examines how an increase in wealth affects a household’s decision on whether or not to invest in the stock market. The evidence suggests that all but the wealthiest households have a substantial aversion to investing in the stock market. Other reasons for avoiding stocks likely include information processing costs, as well as beliefs about stock prices, lack of trust, inertia and other behavioural biases.