News & Comments

Trademarks that will never be used can be ‘bad faith’ business – a UK case has lessons for NZ and Australia

According to New Zealand’s Trademarks Register, the name Red Bull has been registered for everything from “varnishes” to “sausage machines”. And, of course, energy drinks.

All have been registered by the maker of the eponymous energy drink, but this doesn’t necessarily mean Red Bull will be branching out into new products.

One of the purposes of trademark law is to protect names, words and logos so that when consumers see a product they know where it has come from.

Tip pressure might work in the moment, but customers are less likely to return

Nobody likes feeling pressured. lechatnoir/E+ via Getty ImagesHave you ever hesitated at the register, uncomfortable as an employee watched you choose a tip? It’s not just you. The rise of digital tipping systems – from point-of-sale devices held by employees to countertop screens that clearly display your selection – is changing the dynamics of tipping, often in ways that make customers feel scrutinized.

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