The Conversation

Smart brands rein in ad spending when a rival faces a setback − here’s why

When a rival business stumbles, it's both a threat and an opportunity. Matt Molloy via Getty Images PlusImagine: You’re in charge of marketing for a major automaker, and your biggest competitor just recalled thousands of vehicles. Now customers are worried about the safety of cars like yours. Do you seize the moment and ramp up advertising to steal market share?

Women in senior management: The more the better

While the appointment of just one woman to a board of directors has a positive impact, the benefits become clear and reverberate throughout the company when there are at least three women on the board. (Shutterstock)Ten years after the securities regulations came into force, which established a disclosure regime regarding the number and percentage of women sitting on a board of directors, or holding an executive position, where do we stand?

The multi-billion dollar startup sector is bouncing back – 8 big trends will shape 2025

Startups have always been at the forefront of innovation. But factors such as artificial intelligence (AI), sustainability and decentralisation are set to reshape industries in 2025.

Businesses are defined as startups when they are in the initial stages of development. They are characterised by the potential for rapid growth and external funding. And they are also sensitive to economic shifts and investment uncertainty.

Pages

Subscribe to The Conversation