3 basic ingredients, a million possibilities: How small pizzerias succeed with uniqueness in an age of chain restaurants
Variety is the sauce of life. Suzanne Kreiter/Boston Globe via Getty ImagesAt its heart, pizza is deceptively simple. Made from just a few humble ingredients – baked dough, tangy sauce, melted cheese and maybe a few toppings – it might seem like a perfect candidate for the kind of mass-produced standardization that defines many global food chains, where predictable menus reign supreme.