USA

Why donors should ask local communities what matters to them while deciding what success looks like

Members of the Leonor Cuadras cooperative sort nursery-grown oysters in La Reforma, Mexico, in December 2023. Jonathan Röders, CC BY-NDHave you ever asked a teacher whether something will be on an upcoming test to decide whether to closely pay attention to a particular lesson? Taken the long way back from a lunch break to get enough exercise to meet a goal monitored by a fitness app? Logged on to a virtual meeting to be seen showing up, even as you worked on other tasks?

Color complexity in social media posts leads to more engagement, new research shows

If you work in digital marketing, you don’t need to be told a picture’s worth a thousand words. More than half of content marketers say images are crucial for achieving their social media goals, and a staggering 70% of users prefer image-based posts over text, surveys have found.

But which types of visuals work best? While anecdotal evidence abounds, systematic research on this topic is scarce.

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