National/regional news and analysis

How your online world could change if big tech companies like Google are forced to break up

vectorfusionart/ShutterstockThe US Department of Justice may be on the verge of seeking a break-up of Google in a bid to make it less dominant. If the government goes ahead and is successful in the courts, it could mean the company being split into separate entities – a search engine, an advertising company, a video website, a mapping app – which would not be allowed to share data with each other.

Color complexity in social media posts leads to more engagement, new research shows

If you work in digital marketing, you don’t need to be told a picture’s worth a thousand words. More than half of content marketers say images are crucial for achieving their social media goals, and a staggering 70% of users prefer image-based posts over text, surveys have found.

But which types of visuals work best? While anecdotal evidence abounds, systematic research on this topic is scarce.

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